Roughly one month ago, Will Hoge co-wrote a song. In a few days, he’ll be singing it in millions of living rooms across the nation.
“Strong,” a tune the Nashville rocker and hit songsmith penned with Zach Crowell and Ashley Gorley, has been chosen to soundtrack a new ad campaign for General Motors’ Chevrolet Silverado.TV spots featuring Hoge’s recording of the song have already begun airing in Texas, and the campaign is set to go nationwide during Major League Baseball’s Chevrolet Home Run Derby and All-Star Game on July 15 and 16.
In post on his official site, Hoge said he flew to Texas last week to film a video for “Strong” with Academy Award-winning cinematographer Bob Richardson. “Strong” isn’t yet available for purchase, but Hoge says he’ll let fans know when it hits iTunes.